| Feature | Description |
|---|---|
| Bot and Malicious User Analytics | All reports support segmentation by user quality by scoring each user. Sessions from bots or malicious users are identified as 'invalid'.
Example: Valid sessions vs. invalid sessions Example: Campaigns with quality scores Example: Quality issues |
| Protection From Bots and Malicious Users | Use our user scoring API to decide what to do with bots and malicious users.
Example: Protect a page from bots and malicious users |
| Events | An event is an activity performed by a user, like 'App Launch', or 'Signup'. Events are tracked via JavaScript or API calls.
Events can track ecommerce of any extra data. For example, a signup event can also pass in the user's name and other info.
Example: Today's events |
| People Analytics | For your known users, you can track their activity, even across devices. You can filter and track any custom data with each person.
Example: A person profile |
| Custom Attributes | You can now create custom attributes on sessions, events and people. These attributes can be used to make custom reports, even lead tracking systems.
Example: The number of shoe sales by color and size. |
| Funnels | Funnels show how many users complete a set of steps and how many drop off at each step. It is very useful for analyzing issues in your conversion paths.
Example: A conversion funnel by channel |
| Infinite Logs | Session and event level data from the beginning of your account is accessible at anytime via the website or API.
Example: A log of mobile sessions. |